For a truly omnichannel strategy to be sustainable, it is critical to go beyond centralized distribution and siloed channels, and empower each store to act as a fully functional node of your customer engagement. This implies that stores need to be polyvalent as stocking, distributing, marketing, selling, pick-up, shipping and service centers. Adding the requisite capacities to Stores and integrating them into
the omnichannel experience is termed Store Enablement.
Why IBM Store Enablement:
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