Social Media Manager
Key Responsibility Areas:
Work with Graphic and content teams to build effective posts
Weekly and monthly calendar scheduling through automation platforms
Analyze trending #tags, optimal times of posting and the frequency of posting
Develop a strategy to improve the engagement on content
Engage with potential buyers on chats and post responses
Should Identify KPI and work closely with the marketing manager to set awareness goals and plan ways to achieve them
Work with research team to understand ideal buyer’s persona and develop a strong intent marketing strategy
Manage budgets based on ROI of the platforms
Work with content and design teams to improve the engagement on the posts
Optimize ads and monitor the performance
Work with influencer marketing team to collaborate with influencers
Creating Social Media Campaigns
Running Paid Ads on Popular platforms like Facebook
Should have hands on experience with social media calendar curation
Should have experience with social media marketing automation tools like Hootsuite, Tweet Deck, Buffer
Should have detailed understanding of #Tags and should have experience with tag analytic tools
Should have hands on experience with paid ads on social media platforms Facebook, Instagram, Twitter and LinkedIn
Should understand Intent Marketing.
Experience handling physical products brands.
Experience with KPIS such as increasing followers from scratch and driving conversion from social channels.